Services you can use

The following services can help you earn the full support of those people and groups most important to your goals .

Strategic communication

Many organisations are frustrated that their communication is failing to cut-through to their most important target groups. We work with clients to identify and impact the relatively few stakeholders, barriers and drivers that make the most difference . This means that clients focus their communication to get the greatest returns on their dollars and effort.

The results clients can expect are:

• Better relationships with their most important targets

• Communication activities that contribute to their business results

• Fewer activities, each having greater impact

How it works :

1. We first develop a deep understanding of the client's business, situation and strategy.

2. Then we work with the client to identify and prioritise the relatively few stakeholders, barriers and drivers that we need to shift to achieve the desired result.

3. We research these priority stakeholders, barriers and drivers to find what will move them most.

4. We develop influential messages, themes and stories

5. We identify and develop approaches that the client can use to project these messages, themes and stories to most impact their targets.

If you want to know more, contact Geoff Kelly by phone (03) 9678 9218 or Email [email protected] . He will respond quickly, usually the same day.

Speechwriting

When giving speeches, most executives fail to arrest the attention and interest of their audiences, and fail to achieve a business result from the time and effort they have invested. We work with clients to develop executive speeches that make a business impact, both for the executive and for his or her organisation.

The results clients can expect are:

• Executive speeches that engage target audiences in the issues that matter to the client

• Ideas and messages couched in high-impact language that can be reused effectively in opportunities from formal meetings to the water cooler

• Through the speech development process, develop client ideas and support them with evidence and examples that make them compelling arguments for any group.

How it works :

1. We first develop a deep understanding of the client's business, situation and strategy.

2. Then we take a brief from the client, and research and develop an approach that meets their objectives

3. We provide the research, structure and language to support and extol the client's core ideas .

4. The stages we suggest works best for speech and idea development are first a summary paragraph and draft outline for discussion; a fast first draft ; a near final draft ; and a refined final draft following a client rehearsal. This can vary according to the differing needs of clients and the opportunity.

5. In many cases, we also help the client leverage their speech and ideas to wider audiences through media and other channels.

If you want to know more, contact Geoff Kelly by phone (03) 9678 9218 or Email [email protected] . He will respond quickly, usually the same day.

Influence skills and influence outcomes

Most organisations struggle to influence those whose support they most need to be successful. We work with clients to leverage the support of others and achieve not just compliance, but wholehearted commitment to their programmes and ideas.

The results clients can expect are:

• Greater understanding and skills in approaches that influence these individuals and groups most important to their success.

• Greater success at influencing these individuals and groups more often to take action in support of the client or their strategies.

How it works

This varies according to client need, but a typical programme would include:

1. A workshop structured to give the client the most effective influence approaches based on the latest research and modern practice

2. Follow-up one-to-one coaching to take some approaches deeper, and to set goals and strategies for influence

3. Strategy and activity support to the client and team in implementing influence programmes to get business results

If you want to know more, contact Geoff Kelly by phone (03) 9678 9218 or Email [email protected] . He will respond quickly, usually the same day.

Making ideas stick

One of the things that makes a professional or leader stand out from the pack is an idea that contributes to the understanding of their peers, clients and other influentials. This often separates those seen as leaders in any field from those who are not.

The results clients can expect are:

• Their peers, clients and other influentials will see them and their organisations as leaders

• They will get their ideas talked about and adopted by those that count

• Their supporters both inside and outside their organisations will understand and articulate their ideas with consistency and clarity

How it works :

1. First, we work with the client to identify both the influentials they need to impress, and the issues that they most care about.

2. We define gaps in the collective knowledge of these groups about these issues, often defined by the questions posed in the media they read and the conferences they attend.

3. We work with the client to define areas they can address with their knowledge, experience and perspective, and identify how they can develop some specific answers to some of the questions in 2.

4. We develop a signature story that the client can use to convey these answers to their idea market.

5. We develop a thought leadership programme to project this story and support ideas integrating speaking opportunities, mass and specialised media, direct approaches using online and print channels, and strategic networking.

If you want to know more, contact Geoff Kelly by phone (03) 9678 9218 or Email [email protected] . He will respond quickly, usually the same day.